Research for teams tracking AI-driven software discovery

Lexical research is meant to do two things well:

• help teams understand how AI answers are actually shaped in their market
• help them judge whether AI visibility is becoming a meaningful issue in their category

Research themes

Citation power maps

Reports on which domains most consistently shape AI answers in a category, where models agree, and where the answer ecosystem is still in motion.

Category benchmark reports

Category-level views of brand visibility, competitor movement, and narrative patterns across the markets Lexical tracks.

Model divergence analysis

Breakdowns of where ChatGPT, Perplexity, Gemini, Google AI Overviews, and other surfaces give different answers to the same buying-intent questions.